https://gracehurley.net Grace Hurley Wed, 08 Nov 2023 13:12:49 +0000 https://gracehurley.net en https://gracehurley.net/Index Sat, 06 Nov 2021 01:59:11 +0000 Grace Hurley https://gracehurley.net/Index https://gracehurley.net/PUMA-X-J-COLE-CAMPAIGN Sat, 06 Nov 2021 01:59:12 +0000 Grace Hurley https://gracehurley.net/PUMA-X-J-COLE-CAMPAIGN PUMA X J.COLE CAMPAIGN Clients: Puma Hoops &amp; J.Cole Role: Graphic DesignerCollaborators: Stefan Knecht, Alex Junquera &amp; David Kramer, Designers &amp; DreamvilleMedia: Digital, Photography, Print, Social OVERVIEWPuma and J.Cole collaborated on a multi-year footwear and apparel partnership inspired by his lifelong connection to basketball. The work spanned short films, campaign photography, social content and the launch of J.Cole’s first signature basketball sneaker, the RS-Dreamer. A five-minute launch film explored J.Cole’s relationship with basketball from childhood to adulthood, combining archival home footage with cinematic scenes. The collaboration later expanded into the launch of J.Cole’s first signature basketball sneaker, the RS-Dreamer. Campaign photography and social content accompanied the release. <img width="4500" height="5617" width_o="4500" height_o="5617" data-src="https://freight.cargo.site/t/original/i/ee04895fb0db8006101745ea550ec1071cb2ba6d0c0b64ff639395e8c35d8a61/Jcole-shoe-photo-3.jpg" data-mid="123792327" border="0" src="https://freight.cargo.site/w/1000/i/ee04895fb0db8006101745ea550ec1071cb2ba6d0c0b64ff639395e8c35d8a61/Jcole-shoe-photo-3.jpg" /> <img width="4500" height="5617" width_o="4500" height_o="5617" data-src="https://freight.cargo.site/t/original/i/495e01c6c4081df3fabc4f70686f389641a9b85caab22a75795a877689bdb5bf/Jcole-shoe-photo-2.jpg" data-mid="123792328" border="0" src="https://freight.cargo.site/w/1000/i/495e01c6c4081df3fabc4f70686f389641a9b85caab22a75795a877689bdb5bf/Jcole-shoe-photo-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/83b6856675ac51425f76db93b05581af0e5762ef22a1432e27e124bc4b9ddcf6/3.jpg" data-mid="123792131" border="0" src="https://freight.cargo.site/w/1000/i/83b6856675ac51425f76db93b05581af0e5762ef22a1432e27e124bc4b9ddcf6/3.jpg" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/a37e832dccf5ad460346a3d1b22a4aa5f629becaed70df0499aba7e74e1451d8/2.jpg" data-mid="123792132" border="0" src="https://freight.cargo.site/w/1000/i/a37e832dccf5ad460346a3d1b22a4aa5f629becaed70df0499aba7e74e1451d8/2.jpg" /> <img width="4500" height="5617" width_o="4500" height_o="5617" data-src="https://freight.cargo.site/t/original/i/6e3c133786ed79c8740442532641726f7aa806ac5e82e9291521c6488e2d648d/Jcole-shoe-photo-1.jpg" data-mid="123792329" border="0" src="https://freight.cargo.site/w/1000/i/6e3c133786ed79c8740442532641726f7aa806ac5e82e9291521c6488e2d648d/Jcole-shoe-photo-1.jpg" /> Narrated by Master P, a later campaign film teased J.Cole preparing for professional basketball tryouts, fuelling online speculation around a possible career shift. Index Next︎︎︎ https://gracehurley.net/UNICEF-X-ABBA-CAMPAIGN Sat, 04 Nov 2023 14:11:57 +0000 Grace Hurley https://gracehurley.net/UNICEF-X-ABBA-CAMPAIGN UNICEF X ABBA CAMPAIGN (Dead Idea)Client: UNICEF &amp; ABBA Role: Art DirectorCollaborators: Dean Shein,&nbsp;Copywriter Media: Digital, Social OVERVIEW In 1979, ABBA donated the rights to Chiquitita to UNICEF. Since then, the song has raised millions for children around the world. Our idea: encourage artists to donate soundalike versions of their biggest songs instead. Misheard lyrics are already embedded in pop culture. By turning them into officially released “misheard versions”, artists could create new tracks that fans instantly recognise and already love, while directing royalties toward UNICEF. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e2abf1073e2b5a9e91ff9a5ed10c9141e18997a19c9c529487b231c9608ef7aa/abba.jpg" data-mid="248159421" border="0" src="https://freight.cargo.site/w/1000/i/e2abf1073e2b5a9e91ff9a5ed10c9141e18997a19c9c529487b231c9608ef7aa/abba.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4892d6aaa588478aefdb51c0bf9a1265091f6b2203b1cdeac81ba9f641a5019e/elton.jpg" data-mid="248159422" border="0" src="https://freight.cargo.site/w/1000/i/4892d6aaa588478aefdb51c0bf9a1265091f6b2203b1cdeac81ba9f641a5019e/elton.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/84e16c3c0940aabae5b0722ca2daa4d5e2524a00161dbd2d3b7a2bdc43ddb593/bon-jovi.jpg" data-mid="248159426" border="0" src="https://freight.cargo.site/w/1000/i/84e16c3c0940aabae5b0722ca2daa4d5e2524a00161dbd2d3b7a2bdc43ddb593/bon-jovi.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/430adb0fc05aac918d3a78eb7d7336de76d36777f9c8d72eea5e9bec5ef97f04/sweet-dreams.jpg" data-mid="248159423" border="0" src="https://freight.cargo.site/w/1000/i/430adb0fc05aac918d3a78eb7d7336de76d36777f9c8d72eea5e9bec5ef97f04/sweet-dreams.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c565fd471393906e77b5e16dce860991a064dee2ac0ea150120519e4fd3fb181/jimi.jpg" data-mid="248159424" border="0" src="https://freight.cargo.site/w/1000/i/c565fd471393906e77b5e16dce860991a064dee2ac0ea150120519e4fd3fb181/jimi.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0f726bea65a9b02decd0ceba0fba58ea6dd127aa242c3d7fb821a25115e95bf6/michael.jpg" data-mid="248159586" border="0" src="https://freight.cargo.site/w/1000/i/0f726bea65a9b02decd0ceba0fba58ea6dd127aa242c3d7fb821a25115e95bf6/michael.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0db248fcf6343595f847a501b59e9f1852c4418b7cdbb7d9b9b29a79123ac957/bee-gees.jpg" data-mid="248159425" border="0" src="https://freight.cargo.site/w/1000/i/0db248fcf6343595f847a501b59e9f1852c4418b7cdbb7d9b9b29a79123ac957/bee-gees.jpg" /> Index Next︎︎︎ https://gracehurley.net/VISIT-CANBERRA-TOURISM-CAMPAIGN Mon, 16 Oct 2023 09:44:43 +0000 Grace Hurley https://gracehurley.net/VISIT-CANBERRA-TOURISM-CAMPAIGN VISIT CANBERRA TOURISM CAMPAIGN Client:&nbsp;Visit CanberraRole: Art DirectorCollaborators: Dean Shein,&nbsp;Copywriter &amp; João Braga, CCOMedia: Digital, Film, Print, Radio, Social OVERVIEW An evolution of Visit Canberra’s existing “more than” platform, designed to spotlight the city’s lesser-known gems and local personalities. Built around the line “There’s more than they’re telling us,” the campaign playfully suggests Canberra’s best experiences are still somewhat under the radar. The work launched across OOH, film, radio, digital and social throughout New South Wales and Victoria. 3 x 30” FILM 2 x 30” RADIO Listen here︎︎︎ And here︎︎︎ <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/33f7c162e3621926c20b2cb7c219053b29fb40f081840ae3f9701fb455f11e4f/VC-OOH-mockup.jpg" data-mid="195817244" border="0" src="https://freight.cargo.site/w/1000/i/33f7c162e3621926c20b2cb7c219053b29fb40f081840ae3f9701fb455f11e4f/VC-OOH-mockup.jpg" /> Index Next︎︎︎ https://gracehurley.net/CANNES-YOUNG-LIONS Sun, 17 Sep 2023 06:13:50 +0000 Grace Hurley https://gracehurley.net/CANNES-YOUNG-LIONS CANNES YOUNG LIONS Clients: Afghan Women on the Move &amp; TikTokRole: Art DirectorCollaborators: Dean Shein, Copywriter Media: Film, Social OVERVIEWDean and I took out Silver in the Australian Young Lions competition responding to the TikTok Film brief. Round 1 was completed remotely across Melbourne and Sydney. For the national finals, we had 48 hours to concept, shoot and edit a TikTok-first campaign for Afghan Women on the Move. Process shots below. 🥈 SILVER @ NATIONALS (ROUND 2) For the national finals, we used TikTok’s ‘sensitive content’ feature to highlight how everyday freedoms are censored for women under Taliban rule. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/973b7770014481a5087acf376399865a7de28f5bf2604fe0a9b1a7db65063259/Process-Images_0009_IMG_0084.jpg" data-mid="191007287" border="0" src="https://freight.cargo.site/w/1000/i/973b7770014481a5087acf376399865a7de28f5bf2604fe0a9b1a7db65063259/Process-Images_0009_IMG_0084.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3f35d007f38d586a4f9aa17af24cb975b525d90d184e6972f9ff299f2ccd3abc/Process-Images_0008_IMG_0168.jpg" data-mid="191007286" border="0" src="https://freight.cargo.site/w/1000/i/3f35d007f38d586a4f9aa17af24cb975b525d90d184e6972f9ff299f2ccd3abc/Process-Images_0008_IMG_0168.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/993db8eaaf71cfd9a577cf05a4ec946597b1856024315667734d0e1b83236186/Process-Images_0006_IMG_0220.jpg" data-mid="191007290" border="0" src="https://freight.cargo.site/w/1000/i/993db8eaaf71cfd9a577cf05a4ec946597b1856024315667734d0e1b83236186/Process-Images_0006_IMG_0220.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2bab04a542c44113acc13c38b0eb253542fe3f7e6ff0c73ce10033150415c4cb/Process-Images_0007_IMG_0216.jpg" data-mid="191007291" border="0" src="https://freight.cargo.site/w/1000/i/2bab04a542c44113acc13c38b0eb253542fe3f7e6ff0c73ce10033150415c4cb/Process-Images_0007_IMG_0216.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a79ddea53db7e41ca41401422dc569797a35c7ed25e29e59fa3fd2d9caf00d62/Process-Images_0005_IMG_0222.jpg" data-mid="191007289" border="0" src="https://freight.cargo.site/w/1000/i/a79ddea53db7e41ca41401422dc569797a35c7ed25e29e59fa3fd2d9caf00d62/Process-Images_0005_IMG_0222.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0dab524f32832dc501013ce544f3a8d6d2685f5023db641f5c737295b123bbe8/Process-Images_0010_IMG_8613.jpg" data-mid="191007288" border="0" src="https://freight.cargo.site/w/1000/i/0dab524f32832dc501013ce544f3a8d6d2685f5023db641f5c737295b123bbe8/Process-Images_0010_IMG_8613.jpg" /> FINALIST (ROUND 1)The brief asked for a TikTok-first campaign celebrating multiculturalism in Australia. Our response: The Aussie Trifle. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3e7783edb6a25bf60a14dd8decb865211ab8319bc4cd2cf288fe797c539d2a43/Process-Images_0002_IMG_8609.jpg" data-mid="191007356" border="0" src="https://freight.cargo.site/w/1000/i/3e7783edb6a25bf60a14dd8decb865211ab8319bc4cd2cf288fe797c539d2a43/Process-Images_0002_IMG_8609.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d6ee781eba903c653edf7d312660c870828a5ee81a87c62bd161a53a842fa81a/Process-Images_0000_IMG_8610.jpg" data-mid="191007355" border="0" src="https://freight.cargo.site/w/1000/i/d6ee781eba903c653edf7d312660c870828a5ee81a87c62bd161a53a842fa81a/Process-Images_0000_IMG_8610.jpg" /> <img width="2620" height="1724" width_o="2620" height_o="1724" data-src="https://freight.cargo.site/t/original/i/53ca592c6b95c1e1bfbd949ccdf618d525619176d8d4150dcfec4a355ba4c878/IMG_8611.JPG" data-mid="191007361" border="0" src="https://freight.cargo.site/w/1000/i/53ca592c6b95c1e1bfbd949ccdf618d525619176d8d4150dcfec4a355ba4c878/IMG_8611.JPG" /> Index Next︎︎︎ https://gracehurley.net/SNOOP-CALI-ROSE-CAMPAIGN Thu, 26 Oct 2023 06:50:03 +0000 Grace Hurley https://gracehurley.net/SNOOP-CALI-ROSE-CAMPAIGN SNOOP CALI ROSÉ CAMPAIGN Client: 19 Crimes (Treasury Wine Estates)Role: Art Director &amp; Graphic DesignerMedia: Digital, Print, Social OVERVIEW A campaign launching Snoop Dogg’s rosé collaboration with 19 Crimes.Rosé, the Snoop Dogg way. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dc1444bb7a9c9e87a5f6bfd63775046980284ce59aa1a69c93dadb49564a1460/CaliRose-Street-mockup.jpg" data-mid="195826901" border="0" src="https://freight.cargo.site/w/1000/i/dc1444bb7a9c9e87a5f6bfd63775046980284ce59aa1a69c93dadb49564a1460/CaliRose-Street-mockup.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d686a0d9959e127b91eebb7f3dcb569e5bfb8fa94e1acb5a9e79a7d2635d3207/CaliRose-Bus-Shelter-1.jpg" data-mid="195826316" border="0" src="https://freight.cargo.site/w/1000/i/d686a0d9959e127b91eebb7f3dcb569e5bfb8fa94e1acb5a9e79a7d2635d3207/CaliRose-Bus-Shelter-1.jpg" /> <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/ef1501522b898c31cef964ac4c805d7223228457d4bbb65a21305ddfed6316ec/GnSnoop.jpg" data-mid="248156808" border="0" src="https://freight.cargo.site/w/1000/i/ef1501522b898c31cef964ac4c805d7223228457d4bbb65a21305ddfed6316ec/GnSnoop.jpg" /> <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/f9b7f24e0b03faec6ba0d8447d99488d3b43565180036c370d7729b5f4d7c506/SnoopDogg.jpg" data-mid="194912626" border="0" src="https://freight.cargo.site/w/1000/i/f9b7f24e0b03faec6ba0d8447d99488d3b43565180036c370d7729b5f4d7c506/SnoopDogg.jpg" /> DOG-VERTISINGTiny dog-sized billboards popped up around dog parks in Sydney and Melbourne to support the launch. Pedestrian wrote about it here︎︎︎. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a7ac4a6d008a523bbeaf17b359eb5b0b79e750b1137ca4621f79c20560f1e42b/dog-ad-2.jpg" data-mid="194919057" border="0" src="https://freight.cargo.site/w/1000/i/a7ac4a6d008a523bbeaf17b359eb5b0b79e750b1137ca4621f79c20560f1e42b/dog-ad-2.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bde04f7ee1059f9965a03424ddc0b5871d1479ecbe346919768e8b1027fbac6e/Screengrab-update.jpg" data-mid="195821668" border="0" src="https://freight.cargo.site/w/1000/i/bde04f7ee1059f9965a03424ddc0b5871d1479ecbe346919768e8b1027fbac6e/Screengrab-update.jpg" /> Index Next︎︎︎ https://gracehurley.net/PUMA-HOOPS-ATHLETE-CAMPAIGNS Sat, 06 Nov 2021 01:59:12 +0000 Grace Hurley https://gracehurley.net/PUMA-HOOPS-ATHLETE-CAMPAIGNS PUMA HOOPS ATHLETE CAMPAIGNS Client: Puma HoopsRole: Graphic DesignerCollaborators: Stefan Knecht, Alex Junquera &amp; David Kramer, Designers &nbsp;Media: Digital, Print, Social OVERVIEW Campaigns for Puma Basketball announcing new athlete signings across Los Angeles and New York. KYLE KUZMA Kyle Kuzma’s signing to the Los Angeles Lakers was announced with a Lakers-inspired “Kuzma” graphic rolled out across murals, tees and a Puma-branded taco cart along Fairfax Avenue. <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/74977183340f0e731cc7192783349f7ba537d4be814ecdd000f7fe77a6d95264/Kuz_3.jpg" data-mid="123805483" border="0" src="https://freight.cargo.site/w/1000/i/74977183340f0e731cc7192783349f7ba537d4be814ecdd000f7fe77a6d95264/Kuz_3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/40dff9587a182297401f22349c5cd9e336758af0ca99fb470c5a16628a334222/Kuz-portrait-4x5.jpg" data-mid="123842397" border="0" src="https://freight.cargo.site/w/1000/i/40dff9587a182297401f22349c5cd9e336758af0ca99fb470c5a16628a334222/Kuz-portrait-4x5.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/197054a256ca9e3e7be12c2621ba1183a461c5dd8b94131f4e236adc5abd941c/kuz-taco-truck.jpg" data-mid="124476756" border="0" src="https://freight.cargo.site/w/1000/i/197054a256ca9e3e7be12c2621ba1183a461c5dd8b94131f4e236adc5abd941c/kuz-taco-truck.jpg" /> RJ BARRETT RJ Barrett’s signing to the New York Knicks was announced with a mural opposite Madison Square Garden, alongside limited tees, street posters and a Puma-branded hot dog cart handing out merch underneath. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fafb927b5975e76895da98fc85b315ce64911348e606857b2883081aa9d2b8d8/RJ-4x5-Portrait-2.jpg" data-mid="123842577" border="0" src="https://freight.cargo.site/w/1000/i/fafb927b5975e76895da98fc85b315ce64911348e606857b2883081aa9d2b8d8/RJ-4x5-Portrait-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d3916b43bba8ca0932024f6e9d218560781b222308232072d5fce6d0abf1d0f4/RJ-4x5-Portrait-1.jpg" data-mid="123842576" border="0" src="https://freight.cargo.site/w/1000/i/d3916b43bba8ca0932024f6e9d218560781b222308232072d5fce6d0abf1d0f4/RJ-4x5-Portrait-1.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/488a8058c238d8744f0275ea62d059e736d2398207596bf75647b5a15b167c0a/RJ-web-Landscape-1.jpg" data-mid="123842687" border="0" src="https://freight.cargo.site/w/1000/i/488a8058c238d8744f0275ea62d059e736d2398207596bf75647b5a15b167c0a/RJ-web-Landscape-1.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2a99447ef48c30a36d24b8c6a2d557fc3c99adaa2e3a3b6f2901673dfae99052/RJ-web-Landscape-2.jpg" data-mid="123842685" border="0" src="https://freight.cargo.site/w/1000/i/2a99447ef48c30a36d24b8c6a2d557fc3c99adaa2e3a3b6f2901673dfae99052/RJ-web-Landscape-2.jpg" /> Index Next︎︎︎ https://gracehurley.net/FTX-AU-TWITTER Sat, 04 Nov 2023 01:05:11 +0000 Grace Hurley https://gracehurley.net/FTX-AU-TWITTER FTX AU TWITTER Client: FTXRole: Art Director &amp; CopywriterCollaborators: Jack Elliot &amp; Loch Newham, ACDsMedia: Social OVERVIEW FTX was once one of the world’s largest cryptocurrency exchanges. It is now spectacularly bankrupt. When FTX launched its Australian branch, I helped build a social presence that translated crypto culture for an Australian audience through reactive content, memes and internet-adjacent chaos. Did my tweets contribute to the collapse of FTX? Impossible to say. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/55c085380fb5f39876dd5e64b49b44cab18d74307ea0690726dd7c0e2aabecdb/FTX-Tweet-0.jpg" data-mid="195839956" border="0" src="https://freight.cargo.site/w/1000/i/55c085380fb5f39876dd5e64b49b44cab18d74307ea0690726dd7c0e2aabecdb/FTX-Tweet-0.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/66b1a51323ef4f1c8c92554085a7bc47b913f4a2231d9b24fccb30e3fc1f2005/FTX-Tweet-3.jpg" data-mid="195840925" border="0" src="https://freight.cargo.site/w/1000/i/66b1a51323ef4f1c8c92554085a7bc47b913f4a2231d9b24fccb30e3fc1f2005/FTX-Tweet-3.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/abf572b72eb63264e9b60c3a8c4ac4a034b80079118f8418f7394f627b85957b/FTX-Tweet-16.jpg" data-mid="195840904" border="0" src="https://freight.cargo.site/w/1000/i/abf572b72eb63264e9b60c3a8c4ac4a034b80079118f8418f7394f627b85957b/FTX-Tweet-16.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0aefbac981bb17a67f2a01fdce8b4cb5fea99ab13775c8d447c946874b4c7619/FTX-Tweet-2.jpg" data-mid="195841007" border="0" src="https://freight.cargo.site/w/1000/i/0aefbac981bb17a67f2a01fdce8b4cb5fea99ab13775c8d447c946874b4c7619/FTX-Tweet-2.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/226cdef86c1b9e8b686c3602b4e027d7abd5c0fdb876f5d519fc1ad65c02fc92/FTX-Tweet-1.jpg" data-mid="195841120" border="0" src="https://freight.cargo.site/w/1000/i/226cdef86c1b9e8b686c3602b4e027d7abd5c0fdb876f5d519fc1ad65c02fc92/FTX-Tweet-1.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/aedefbd29d871e445b9488ebaa4d047f5e2808662a562a7de24241722a74b8e8/FTX-Tweet-5.jpg" data-mid="195839960" border="0" src="https://freight.cargo.site/w/1000/i/aedefbd29d871e445b9488ebaa4d047f5e2808662a562a7de24241722a74b8e8/FTX-Tweet-5.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/069cd27ad50c1f7fbeb434bea8d7834bc18ee64eb491cf97fb6ce7b610a19b7a/FTX-Tweet-8.jpg" data-mid="195840910" border="0" src="https://freight.cargo.site/w/1000/i/069cd27ad50c1f7fbeb434bea8d7834bc18ee64eb491cf97fb6ce7b610a19b7a/FTX-Tweet-8.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ff29580a74151f3cbeafb51d0dd45acb6b6440f52eb88fe3606317afc08adfaf/FTX-Tweet-17.jpg" data-mid="195841176" border="0" src="https://freight.cargo.site/w/1000/i/ff29580a74151f3cbeafb51d0dd45acb6b6440f52eb88fe3606317afc08adfaf/FTX-Tweet-17.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/11772ed2c5a80f6b15abc8df1e83da9b24dda50bf7555fe9a2f370ef2cd69e71/FTX-Tweet-12.jpg" data-mid="195840907" border="0" src="https://freight.cargo.site/w/1000/i/11772ed2c5a80f6b15abc8df1e83da9b24dda50bf7555fe9a2f370ef2cd69e71/FTX-Tweet-12.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b0579ae07d2d709f51c90b1c98d10798922ec41e791f490357a1d30e28b0d645/FTX-Tweet-11.jpg" data-mid="195840908" border="0" src="https://freight.cargo.site/w/1000/i/b0579ae07d2d709f51c90b1c98d10798922ec41e791f490357a1d30e28b0d645/FTX-Tweet-11.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ea324d8e479043f6d2ad9e59ecdd1a7016b4344a4b4148dbe94466dc6ad61e4d/FTX-Tweet-15.jpg" data-mid="195840905" border="0" src="https://freight.cargo.site/w/1000/i/ea324d8e479043f6d2ad9e59ecdd1a7016b4344a4b4148dbe94466dc6ad61e4d/FTX-Tweet-15.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f856e99ccb90f4a6c73ca9b0f566a25261ae9f57643401cb6767084630571dcb/FTX-Tweet-4.jpg" data-mid="195839959" border="0" src="https://freight.cargo.site/w/1000/i/f856e99ccb90f4a6c73ca9b0f566a25261ae9f57643401cb6767084630571dcb/FTX-Tweet-4.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3bad3548bbfd8edded3aa6dbfb59870157ab58e865ad9caba4faaef83849f54e/FTX-Tweet-10.jpg" data-mid="195840909" border="0" src="https://freight.cargo.site/w/1000/i/3bad3548bbfd8edded3aa6dbfb59870157ab58e865ad9caba4faaef83849f54e/FTX-Tweet-10.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7045a3b6ebb29bee22bf0b3e2079414c26a80deb935a3cb54a17fe02a9bce468/FTX-Tweet-14.jpg" data-mid="195840906" border="0" src="https://freight.cargo.site/w/1000/i/7045a3b6ebb29bee22bf0b3e2079414c26a80deb935a3cb54a17fe02a9bce468/FTX-Tweet-14.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/85372cd5b032341d9447e9667d659fc201eb9610d0cf43d13dced976bd8b6e47/Sunset-2.jpg" data-mid="195820853" border="0" src="https://freight.cargo.site/w/1000/i/85372cd5b032341d9447e9667d659fc201eb9610d0cf43d13dced976bd8b6e47/Sunset-2.jpg" /> Index Next︎︎︎ https://gracehurley.net/KITKAT-CAMPAIGNS Wed, 25 Oct 2023 11:20:32 +0000 Grace Hurley https://gracehurley.net/KITKAT-CAMPAIGNS KITKAT CAMPAIGNS Client: KitKatRole: Art Director Collaborators: Dean Shein, CopywriterMedia: Digital, Print, Social OVERVIEWCampaign work for KitKat across product launches, social and packaging. KITKAT X MILO Two Australian supermarket heavyweights combined forces: KitKat packed with Milo. The campaign launched nationally across OOH, social and retail. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8f21a815c0e04486c692816becc81f606e425122a4d2d48f3c9359f2aab04399/zyro-image.png" data-mid="195829399" border="0" src="https://freight.cargo.site/w/1000/i/8f21a815c0e04486c692816becc81f606e425122a4d2d48f3c9359f2aab04399/zyro-image.png" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8c6c2ff6e30c657b5177b4061d9fe445932c0965eaa1938713a3e2a0c1b7d155/KK-Block-Bus-Shelter.jpg" data-mid="195829869" border="0" src="https://freight.cargo.site/w/1000/i/8c6c2ff6e30c657b5177b4061d9fe445932c0965eaa1938713a3e2a0c1b7d155/KK-Block-Bus-Shelter.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0a30a847ff0a96f8bbac0bc8c85fc254298851cb19f927a27e1939c07080fefe/KK-Chunky-Bus-Shelter.jpg" data-mid="195829870" border="0" src="https://freight.cargo.site/w/1000/i/0a30a847ff0a96f8bbac0bc8c85fc254298851cb19f927a27e1939c07080fefe/KK-Chunky-Bus-Shelter.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a60ec16d0ace458a03b748ca6af0e602266d7f38003f6e889d2a4b7918a7eb04/KK-Bar-Bus-Shelter.jpg" data-mid="195829871" border="0" src="https://freight.cargo.site/w/1000/i/a60ec16d0ace458a03b748ca6af0e602266d7f38003f6e889d2a4b7918a7eb04/KK-Bar-Bus-Shelter.jpg" /> KITKAT PAPER PACKAGING TRIAL KitKat trialled recyclable paper wrappers across select Australian supermarkets, replacing traditional plastic packaging. As part of the rollout, the bars featured QR codes inviting customers to give feedback on the new packaging. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3af03dbb2bbb8afd28357f349d4abca4d8dd6166ad638c29300b1244ba435573/zyro-image-2.png" data-mid="196263088" border="0" src="https://freight.cargo.site/w/1000/i/3af03dbb2bbb8afd28357f349d4abca4d8dd6166ad638c29300b1244ba435573/zyro-image-2.png" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0a2b52fc13db78f3cf80ce0f97509f9dd4674d37145128cdf4e127af2c1f2f88/KK-Paper-packaging-1.jpg" data-mid="194891880" border="0" src="https://freight.cargo.site/w/1000/i/0a2b52fc13db78f3cf80ce0f97509f9dd4674d37145128cdf4e127af2c1f2f88/KK-Paper-packaging-1.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/31692aa59578a375c05a5a7d736deeacf130ee182eb4cb868216acab1cce1e04/KK-Paper-packaging-2.jpg" data-mid="194891879" border="0" src="https://freight.cargo.site/w/1000/i/31692aa59578a375c05a5a7d736deeacf130ee182eb4cb868216acab1cce1e04/KK-Paper-packaging-2.jpg" /> Index Next︎︎︎ https://gracehurley.net/STUDIO-GHIBLI-X-UBER-EATS Wed, 08 Nov 2023 13:12:49 +0000 Grace Hurley https://gracehurley.net/STUDIO-GHIBLI-X-UBER-EATS STUDIO GHIBLI X UBER EATS (Dead Idea)Client: Uber Eats Japan Role: Art DirectorCollaborators: Dean Shein,&nbsp;Copywriter Media: Print, Social OVERVIEWStudio Ghibli films are famous for making food look unbelievably good. Our idea: let viewers scan dishes directly from scenes in the film and order real versions through Uber Eats. Uber Eats would partner with restaurants already serving similar dishes, turning iconic animated meals into family movie-night deliveries. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3454808c7ecb05dc554c6b2631aab9bd8459a43fb6f8a31c8966847ac164bda8/UberEats-phone-mockup.jpg" data-mid="196247536" border="0" src="https://freight.cargo.site/w/1000/i/3454808c7ecb05dc554c6b2631aab9bd8459a43fb6f8a31c8966847ac164bda8/UberEats-phone-mockup.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/edebd9c7b7100151434c815bd647aec17fbe9650835f4d473dfb3ea6f2ee1648/UberEats-phone-mockup-2.jpg" data-mid="196253846" border="0" src="https://freight.cargo.site/w/1000/i/edebd9c7b7100151434c815bd647aec17fbe9650835f4d473dfb3ea6f2ee1648/UberEats-phone-mockup-2.jpg" /> Famous Studio Ghibli titles would be reworked as food-focused Uber Eats posters. <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e2ff18e70c16768a3c55957869d0856bf6da615845725ff59c58ab0515037f24/Uber-Eats-Japan-Mockup.jpg" data-mid="196244868" border="0" src="https://freight.cargo.site/w/1000/i/e2ff18e70c16768a3c55957869d0856bf6da615845725ff59c58ab0515037f24/Uber-Eats-Japan-Mockup.jpg" /> Index Next︎︎︎