X-TREME DESIGN
Client: Grace Hurley
Role: Graphic Designer
Personal, Digital, Print
2018—2021
Client: Grace Hurley
Role: Graphic Designer
Personal, Digital, Print
2018—2021
OVERVIEW
An ongoing and evolving identity for www.gracehurley.net. The identity was born under the name X-treme Graphic Design. The concept disguised a body of personal work as a business providing graphic design services. The identity existed as a website and extended to magnetic business cards that were inspired by ordinary services, i.e. plumbing. The website (previously found at www.gracehurley.net) featured on Brutalist Websites︎︎︎.
The second iteration of www.gracehurley.net pursued a brutalist aesthetic in a more refined way. The identity existed as a website and extended to scratch business cards.
The third iteration of www.gracehurley.net is active (welcome to its current form) and, for the time being, only exists as a website that showcases a personal body of work. The identity champions the image and aims to balance function and form more equally, with a higher consideration of user experience.
An ongoing and evolving identity for www.gracehurley.net. The identity was born under the name X-treme Graphic Design. The concept disguised a body of personal work as a business providing graphic design services. The identity existed as a website and extended to magnetic business cards that were inspired by ordinary services, i.e. plumbing. The website (previously found at www.gracehurley.net) featured on Brutalist Websites︎︎︎.
The second iteration of www.gracehurley.net pursued a brutalist aesthetic in a more refined way. The identity existed as a website and extended to scratch business cards.
The third iteration of www.gracehurley.net is active (welcome to its current form) and, for the time being, only exists as a website that showcases a personal body of work. The identity champions the image and aims to balance function and form more equally, with a higher consideration of user experience.
