VISIT CANBERRA TOURISM CAMPAIGN
Client: Visit Canberra
Role: Art Director
Collaborators: Dean Shein, Copywriter & João Braga, CCO
Team: Wunderman Thompson
Client, Digital, Film, Print, Social
2023
Client: Visit Canberra
Role: Art Director
Collaborators: Dean Shein, Copywriter & João Braga, CCO
Team: Wunderman Thompson
Client, Digital, Film, Print, Social
2023
OVERVIEW
The campaign is an evolution of Visit Canberra’s existing ‘more than’ platform. The campaign sheds light on the many lesser-known gems of Canberra while showcasing the charm and warmth of the people that shape the city, the tourism operators and local advocates.
‘There’s more than they’re telling us’ acknowledges that the breadth of Canberra’s tourism offering is unknown by much of the nation, offering up witty reasons why this might be the case. A winemaker midway through a tasting and unable to talk, and a balloon pilot who thinks everyone already knows about the attraction both feature as reasons why you may have yet to hear of these draw-card experiences.
The campaign is fronted by two thirty-second spots, as well as video cutdowns. The creative went live across OOH, digital, social and radio in New South Wales and Victoria.
The campaign is an evolution of Visit Canberra’s existing ‘more than’ platform. The campaign sheds light on the many lesser-known gems of Canberra while showcasing the charm and warmth of the people that shape the city, the tourism operators and local advocates.
‘There’s more than they’re telling us’ acknowledges that the breadth of Canberra’s tourism offering is unknown by much of the nation, offering up witty reasons why this might be the case. A winemaker midway through a tasting and unable to talk, and a balloon pilot who thinks everyone already knows about the attraction both feature as reasons why you may have yet to hear of these draw-card experiences.
The campaign is fronted by two thirty-second spots, as well as video cutdowns. The creative went live across OOH, digital, social and radio in New South Wales and Victoria.
2 x 30” OLV
