VISIT CANBERRA TOURISM CAMPAIGN
Client: Visit Canberra
Role: Art Director
Collaborators: Dean Shein, Copywriter & João Braga, CCO
Media: Digital, Film, Print, Radio, Social
Client: Visit Canberra
Role: Art Director
Collaborators: Dean Shein, Copywriter & João Braga, CCO
Media: Digital, Film, Print, Radio, Social
OVERVIEW
An evolution of Visit Canberra’s existing “more than” platform, designed to spotlight the city’s lesser-known gems and local personalities.
Built around the line “There’s more than they’re telling us,” the campaign playfully suggests Canberra’s best experiences are still somewhat under the radar.
The work launched across OOH, film, radio, digital and social throughout New South Wales and Victoria.
An evolution of Visit Canberra’s existing “more than” platform, designed to spotlight the city’s lesser-known gems and local personalities.
Built around the line “There’s more than they’re telling us,” the campaign playfully suggests Canberra’s best experiences are still somewhat under the radar.
The work launched across OOH, film, radio, digital and social throughout New South Wales and Victoria.
3 x 30” FILM
