UNICEF X ABBA CAMPAIGN (Dead Idea)
Client: UNICEF & ABBA
Role: Art Director
Collaborators: Dean Shein, Copywriter
Media: Digital, Social
Client: UNICEF & ABBA
Role: Art Director
Collaborators: Dean Shein, Copywriter
Media: Digital, Social
OVERVIEW
In 1979, ABBA donated the rights to Chiquitita to UNICEF. Since then, the song has raised millions for children around the world.
Our idea: encourage artists to donate soundalike versions of their biggest songs instead.
Misheard lyrics are already embedded in pop culture. By turning them into officially released “misheard versions”, artists could create new tracks that fans instantly recognise and already love, while directing royalties toward UNICEF.
In 1979, ABBA donated the rights to Chiquitita to UNICEF. Since then, the song has raised millions for children around the world.
Our idea: encourage artists to donate soundalike versions of their biggest songs instead.
Misheard lyrics are already embedded in pop culture. By turning them into officially released “misheard versions”, artists could create new tracks that fans instantly recognise and already love, while directing royalties toward UNICEF.
