STUDIO GIVE-ME UBER EATS JAPAN (Dead Idea)
Client: Uber Eats Japan
Role: Art Director
Collaborators: Dean Shein, Copywriter
Team: Wunderman Thompson
Client, Graveyard, Print, Social
2023
Client: Uber Eats Japan
Role: Art Director
Collaborators: Dean Shein, Copywriter
Team: Wunderman Thompson
Client, Graveyard, Print, Social
2023
OVERVIEW
Challenge: How can Uber Eats help families enjoy time together?
Studio Ghibli films make for perfect family movie nights. And the foods in these films are super appetizing. What if we could give families the Studio Ghibli food they’ve always dreamed of?
Idea: Studio Give-Me
Challenge: How can Uber Eats help families enjoy time together?
Studio Ghibli films make for perfect family movie nights. And the foods in these films are super appetizing. What if we could give families the Studio Ghibli food they’ve always dreamed of?
Idea: Studio Give-Me
To launch, we’ll update the Uber Eats app with a camera feature where users can snap the Studio Ghibli food on-screen and have it delivered. We’ll partner with restaurants on the Uber Eats app that already offer similar foods from each film.
In the style of movie posters, each Studio Ghibli film will have its own food-focused OOH.
