GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
Client: 19 Crimes (Treasury Wine Estates)
Role: Art Director
Team: Wunderman Thompson 
Client, Digital, Print, Social
Step aside gin and juice, Snoop Dogg's new drink of choice is rosé.
        Snoop Dogg and Australian wine creator 19 Crimes have launched their latest wine collaboration, Snoop Cali Rosé. The blend of Grenache and Zinfandel throws the rosé culture rules out the window and brings a touch of Cali-behaviour and style to Australia. Straight from the Dogg’s mouth, “19 Crimes allowed me to come up with the perfect blend. Strong, bold and incredible — just like the D-O-Double-G”.
        The partnership is well aligned, as Snoop Dogg embodies the same spirit of rule breaking, culture creating and overcoming adversity that inspired the origins of 19 Crimes.

The launch of Snoop Cali Rosé was fronted by a fifteen second film, as well as video cutdowns. The creative went live across OOH, digital and social around Australia.
        From the Doggfather, "I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we rosé the Snoop Dogg way!”

We installed tiny billboards - doggy size - around dog-friendly parks in Sydney and Melbourne to amplify the launch of Snoop Cali Rosé. Oh, and Pedestrian wrote an article about it here︎︎︎. See below: the many digital banners I made that adorn Pedestrian’s article.