PUMA X J.COLE CAMPAIGN
Clients: Puma Hoops & J.Cole
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers & Dreamville
Media: Digital, Photography, Print, Social
Clients: Puma Hoops & J.Cole
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers & Dreamville
Media: Digital, Photography, Print, Social
OVERVIEW
Puma and J.Cole collaborated on a multi-year footwear and apparel partnership inspired by his lifelong connection to basketball.
The work spanned short films, campaign photography, social content and the launch of J.Cole’s first signature basketball sneaker, the RS-Dreamer.
Puma and J.Cole collaborated on a multi-year footwear and apparel partnership inspired by his lifelong connection to basketball.
The work spanned short films, campaign photography, social content and the launch of J.Cole’s first signature basketball sneaker, the RS-Dreamer.
A five-minute launch film explored J.Cole’s relationship with basketball from childhood to adulthood, combining archival home footage with cinematic scenes.
The collaboration later expanded into the launch of J.Cole’s first signature basketball sneaker, the RS-Dreamer. Campaign photography and social content accompanied the release.
Narrated by Master P, a later campaign film teased J.Cole preparing for professional basketball tryouts, fuelling online speculation around a possible career shift.