PUMA HOOPS SOCIAL CONTENT
Role: Junior Graphic Designer, Nowadays NYC (team of five), Puma
Client, Digital, Photography, Print, Social
2019
Role: Junior Graphic Designer, Nowadays NYC (team of five), Puma
Client, Digital, Photography, Print, Social
2019
OVERVIEW
A selection of social content designed and produced for Puma Hoops' Instagram. Puma Hoops (Puma basketball) outsourced its design work to Nowadays. Working as a Junior Graphic Designer, some of the content was created autonomously and some of it was collaborative in a small team of five.
The Nowadays team armed Puma with a diverse toolkit of hand-drawn logos and scrawls, photography and film and lo-fi collage, incorporating meme-culture, to create a disruptive, anti-establishment personality for the brand.
A selection of social content designed and produced for Puma Hoops' Instagram. Puma Hoops (Puma basketball) outsourced its design work to Nowadays. Working as a Junior Graphic Designer, some of the content was created autonomously and some of it was collaborative in a small team of five.
The Nowadays team armed Puma with a diverse toolkit of hand-drawn logos and scrawls, photography and film and lo-fi collage, incorporating meme-culture, to create a disruptive, anti-establishment personality for the brand.
PROJECT DETAIL
Harshmallows social video posted to Puma Hoops’ Instagram. Hate comments, found across various Puma Hoops social media posts, were printed and glued onto marshmallows. Comments of flame emojis from fans, also found across various Puma Hoops social media posts, were printed and glued onto logs of wood, which were used to build a fire. Puma Hoops burn the harshmallows to literally roast the hate.
Harshmallows social video posted to Puma Hoops’ Instagram. Hate comments, found across various Puma Hoops social media posts, were printed and glued onto marshmallows. Comments of flame emojis from fans, also found across various Puma Hoops social media posts, were printed and glued onto logs of wood, which were used to build a fire. Puma Hoops burn the harshmallows to literally roast the hate.
PROJECT DETAIL
Jackie and Katie paint ‘n pour social video posted to Puma Hoops’ Instagram. Jackie Young and Katie Lou Samuelson answer Puma's fans questions while they paint and sip on wine.
Jackie and Katie paint ‘n pour social video posted to Puma Hoops’ Instagram. Jackie Young and Katie Lou Samuelson answer Puma's fans questions while they paint and sip on wine.
PROJECT DETAIL
Puma Hoops’ mascot frequently appears in its social content.
Puma Hoops’ mascot frequently appears in its social content.
PROJECT DETAIL
A series of teasers posted to Puma Hoops’ Instagram in anticipation of the release of Puma’s gold Clyde Court Title Run basketball sneaker. The sneaker takes the place of gold objects in movie scenes from Austin Powers in Goldmember and Raiders of the Lost Ark.
A series of teasers posted to Puma Hoops’ Instagram in anticipation of the release of Puma’s gold Clyde Court Title Run basketball sneaker. The sneaker takes the place of gold objects in movie scenes from Austin Powers in Goldmember and Raiders of the Lost Ark.