GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
PUMA HOOPS ATHLETE CAMPAIGNS
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers  
Media: Digital, Print, Social

OVERVIEW
Campaigns for Puma Basketball announcing new athlete signings across Los Angeles and New York.

KYLE KUZMA
Kyle Kuzma’s signing to the Los Angeles Lakers was announced with a Lakers-inspired “Kuzma” graphic rolled out across murals, tees and a Puma-branded taco cart along Fairfax Avenue.


RJ BARRETT
RJ Barrett’s signing to the New York Knicks was announced with a mural opposite Madison Square Garden, alongside limited tees, street posters and a Puma-branded hot dog cart handing out merch underneath.