GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
PUMA HOOPS ARCADE GAMES
Client: Puma Hoops
Role: Graphic Designer
Team: Nowadays NYC (team of five)
Client, Digital, Social
2019
OVERVIEW
Christmas-themed, 8-bit arcade games were designed and developed for Puma Hoops to generate hype for the Puma-sponsored basketball athletes competing on Christmas day (in 2019). With a deliberate nod to retro arcade games, five unique games were created; one game per athlete. Hosted by Giphy, the games could be accessed via Puma Hoops' Instagram story and played on a smartphone. The games can be found here︎︎︎. The games were shared to Puma Hoops' Instagram across six animated social posts. The entire concept, execution and development was a solo enterprise.