GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
PUMA HOOPS ARCADE GAMES
Client: Puma Hoops
Role: Graphic Designer
Media: Digital, Social
OVERVIEW
A series of retro-inspired 8-bit arcade games created for Puma Hoops during the NBA Christmas games.

Five custom games were designed, each themed around a Puma-sponsored athlete and playable directly through Instagram Stories via Giphy integration.

The campaign rolled out across animated social posts, with the concept, design and development created independently.