PUMA HOOPCAM CAMPAIGN
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Team: Nowadays NYC (team of five)
Client, Digital, Print, Social
2019
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Team: Nowadays NYC (team of five)
Client, Digital, Print, Social
2019
OVERVIEW
Puma fans were given the opportunity to be a part of and help to build the Puma Hoops brand. The team at Nowadays sent Puma fans unreleased and upcoming products with a disposable camera or retro camcorder to capture the product in whatever way they wish. The fans keep the product and the user-generated content is posted to Puma Hoops' Instagram with full credit given to everyone involved.
A zine was also created, by the Nowadays team, to catalogue the initiative and distributed it around New York to highlight the talent and content.
Puma fans were given the opportunity to be a part of and help to build the Puma Hoops brand. The team at Nowadays sent Puma fans unreleased and upcoming products with a disposable camera or retro camcorder to capture the product in whatever way they wish. The fans keep the product and the user-generated content is posted to Puma Hoops' Instagram with full credit given to everyone involved.
A zine was also created, by the Nowadays team, to catalogue the initiative and distributed it around New York to highlight the talent and content.
