GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Team: Nowadays NYC (team of five)
Client, Digital, Print, Social
Puma fans were given the opportunity to be a part of and help to build the Puma Hoops brand. The team at Nowadays sent Puma fans unreleased and upcoming products with a disposable camera or retro camcorder to capture the product in whatever way they wish. The fans keep the product and the user-generated content is posted to Puma Hoops' Instagram with full credit given to everyone involved.
        A zine was also created, by the Nowadays team, to catalogue the initiative and distributed it around New York to highlight the talent and content.