PUMA HOOPCAM CAMPAIGN
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Media: Digital, Print, Social
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Media: Digital, Print, Social
OVERVIEW
Puma fans were invited to help shape the visual identity of Puma Hoops.
Unreleased sneakers and apparel were sent to selected fans alongside disposable cameras and retro camcorders, encouraging them to document the products in their own style. The resulting user-generated content was featured across Puma Hoops’ Instagram, with full credit given to each contributor.
To extend the project beyond social, a printed zine was created to showcase the photography and celebrate the community behind the campaign.
Puma fans were invited to help shape the visual identity of Puma Hoops.
Unreleased sneakers and apparel were sent to selected fans alongside disposable cameras and retro camcorders, encouraging them to document the products in their own style. The resulting user-generated content was featured across Puma Hoops’ Instagram, with full credit given to each contributor.
To extend the project beyond social, a printed zine was created to showcase the photography and celebrate the community behind the campaign.
