PUMA CLYDE HARDWOOD CAMPAIGN
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Media: Digital, Photography, Social
Client: Puma Hoops
Role: Graphic Designer
Collaborators: Stefan Knecht, Alex Junquera & David Kramer, Designers
Media: Digital, Photography, Social
OVERVIEW
Campaign and launch activation created for Puma Hoops’ Clyde Hardwood sneaker.
Campaign and launch activation created for Puma Hoops’ Clyde Hardwood sneaker.
Instagram teasers featuring RJ Barrett, Kevin Knox and Terry Rozier introduced the Clyde Hardwood through a clean, preppy visual style inspired by the sneaker itself.
To support the launch, Puma Hoops partnered with Slam to host a dunk contest and 1v1 tournament on a floating basketball court along New York’s East River.
The event concluded aboard a yacht attended by press, athletes and influencers from across the Puma network.
The event concluded aboard a yacht attended by press, athletes and influencers from across the Puma network.
