GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
KITKAT CAMPAIGNS
Client: KitKat
Role: Art Director
Collaborators: Dean Shein, Copywriter
Media: Digital, Print, Social
OVERVIEW
Campaign work for KitKat across product launches, social and packaging.


KITKAT X MILO
Two Australian supermarket heavyweights combined forces: KitKat packed with Milo. The campaign launched nationally across OOH, social and retail.


KITKAT PAPER PACKAGING TRIAL
KitKat trialled recyclable paper wrappers across select Australian supermarkets, replacing traditional plastic packaging. As part of the rollout, the bars featured QR codes inviting customers to give feedback on the new packaging.