FTX AU TWITTER
Client: FTX
Role: Art Director & Copywriter
Collaborators: Jack Elliot & Loch Newham, ACDs
Team: Wunderman Thompson
Client, Social
2022
Client: FTX
Role: Art Director & Copywriter
Collaborators: Jack Elliot & Loch Newham, ACDs
Team: Wunderman Thompson
Client, Social
2022
OVERVIEW
FTX was one of the largest cryptocurrency exchanges in the world. FTX is now completely bankrupt. Did my tweets contribute to FTX’s downfall? You be the judge.
When FTX expanded its global operations with an Australian branch, I helped establish an online social presence within the Australian crypto landscape. In four months, we built a Twitter community of 1.7K and saw an increase in FTX app sign-ups while delivering content related to pop and crypto culture.
FTX: Be crypto confident. If only. FTX: RIP.
FTX was one of the largest cryptocurrency exchanges in the world. FTX is now completely bankrupt. Did my tweets contribute to FTX’s downfall? You be the judge.
When FTX expanded its global operations with an Australian branch, I helped establish an online social presence within the Australian crypto landscape. In four months, we built a Twitter community of 1.7K and saw an increase in FTX app sign-ups while delivering content related to pop and crypto culture.
FTX: Be crypto confident. If only. FTX: RIP.
