GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
Client: FTX
Role: Art Director & Copywriter
Collaborators: Jack Elliot & Loch Newham, ACDs
Team: Wunderman Thompson 
Client, Social
FTX was one of the largest cryptocurrency exchanges in the world. FTX is now completely bankrupt. Did my tweets contribute to FTX’s downfall? You be the judge.

When FTX expanded its global operations with an Australian branch, I helped establish an online social presence within the Australian crypto landscape. In four months, we built a Twitter community of 1.7K and saw an increase in FTX app sign-ups while delivering content related to pop and crypto culture.

FTX: Be crypto confident. If only. FTX: RIP.