GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
FTX AU TWITTER
Client: FTX
Role: Art Director & Copywriter
Collaborators: Jack Elliot & Loch Newham, ACDs
Media: Social
OVERVIEW
FTX was once one of the world’s largest cryptocurrency exchanges. It is now spectacularly bankrupt.

When FTX launched its Australian branch, I helped build a social presence that translated crypto culture for an Australian audience through reactive content, memes and internet-adjacent chaos.

Did my tweets contribute to the collapse of FTX? Impossible to say.