CITY OF MELBOURNE BRAND CAMPAIGN
Client: City of Melbourne
Role: Art Director & Graphic Designer
Collaborators: Liam Ratliff, Copywriter & Ed Howley, Toby Cummings, CDs
Media: Digital, Film, Print, Radio, Social
Client: City of Melbourne
Role: Art Director & Graphic Designer
Collaborators: Liam Ratliff, Copywriter & Ed Howley, Toby Cummings, CDs
Media: Digital, Film, Print, Radio, Social
OVERVIEW
We evolved the City of Melbourne’s long-running ‘Only in the City’ platform into a brand campaign celebrating the character, texture and everyday moments that make Melbourne uniquely its own. Hand-scanned surfaces collected from across the city became a distinctive visual element within an integrated campaign spanning outdoor, digital, social and film.
We evolved the City of Melbourne’s long-running ‘Only in the City’ platform into a brand campaign celebrating the character, texture and everyday moments that make Melbourne uniquely its own. Hand-scanned surfaces collected from across the city became a distinctive visual element within an integrated campaign spanning outdoor, digital, social and film.
