GRACE HURLEY Art Direction & Graphic Design
Art Direction & Graphic Design
AWARD SCHOOL BOOK
Role: Individual, AWARD School ‘21
Student
2021
OVERVIEW
AWARD School is a three-month advertising course consisting of weekly lectures and tutorials held at advertising agencies. All lecturers and tutors work within the advertising industry. The course covered topics including print, film, radio, digital, mobile, and new business ideas. Ten briefs were submitted at the end of the course.


PROJECT DETAIL
Outdoor poster for Vanish.
Single-minded proposition: effective against all stains.
This brief received commendation, featuring on 'The Wall' at graduation.


PROJECT DETAIL
Print campaign for 13Sick National Home Doctor.
Single-minded proposition: when you can’t get to a doctor but they can get to you.


PROJECT DETAIL
Thirty-second TV campaign for Northern Territory Tourism.
Single-minded proposition: more than just a big rock.


PROJECT DETAIL
Thirty-second radio ad for Lego.
Single-minded proposition: where imaginations start.


PROJECT DETAIL
Integrated campaign for AWARD School.
Single-minded proposition: discontent can be the start of something great.